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4 Things Social Media is Missing – Plus a Time-Tested Solution!


December 28, 2014 Facebook Twitter LinkedIn Google+ Marketing,Strategy


This blog post was curated by Toby Balsiger, marketing consultant for Design One Printing (https://designoneprinting.com/), based out of sunny Las Vegas, NV.

4 Things Social Media is Missing – Plus a Time-Tested Solution!

Social media is all that you need to make your clients and customers sit up and take notice of you, right? For the past few years’ marketers have repeated one thing- your business needs to be active on social media!

This advice is wrong. Not all businesses need to be on social media. I own an online marketing company and I still believe this. You should spend your marketing efforts where they matter. For some businesses this is on digital marketing, for others its tangible marketing, and some should do both.

Social media has clear benefits, but I have seen many businesses forget about their tangible marketing efforts. I’m talking about business cards, product packaging, wall graphics, promotional pens, and more. These are time tested marketing tactics that many businesses don’t focus on any more. This is how you can stand out in today’s crowded market.

Why should you care? If you are only focusing your attention on social media, then you are placing your company at a distinct disadvantage. This is a disadvantage that your competitors will eventually, if they haven’t already, exploit. Let’s take a look at 4 things that social media is missing.

1-Face to Face Contact

Pitching your concept to someone face to face is an essential marketing tool. Today with the focus and overreliance on social media, the “old-fashioned” face to face contact beats most social media strategies. And this is coming from an online marketer!

2-Tangible Benefits

People want to reach out and touch something. This is why product packaging distinguishes the weak from the strong. When you add tangible marketing to your digital marketing, you will be 90% ahead of your competition.

This explains why business cards are now, more then ever, so valuable. In the digital era a business card is a tangible reminder of a person, an experience, a personal interaction and a product all rolled up in one.
When your competitors stop using marketing tools like business cards, you have a distinct advantage over them. Your prospects will remember you when they are ready to buy.

3-One in a Million, or a One Out of a Million

Your ability to convey key aspects of your marketing messages is limited through social media. When you are just another Facebook page competing among millions of other Facebook pages, it is hard to stand out.

Don’t get me wrong, Facebook pages are very important, but if this is your only marketing strategy, you are just another company from the viewpoint of your prospects.

4-Missing Creativity

Regardless of the benefits of social media, there is no denying the fact that the limited functionality of social media sites can serve to limit your creativity thinking and possibilities.

Most business owners don’t know how to market their business online. Should you be on Yelp, Facebook, Twitter, LinkedIn, Merchant Circle, Angie’s List, or something else? Social media is confusing…. How do you measure the impact of online marketing?

An overreliance on web 2.0 will warp and alter how you approach your marketing. Social media sites effectively place you in a box and shape how you interact with your customers. You have limits, or 140 characters.

It’s clear that when you combine online and print marketing materials, such as business cards, you have a chance to show your creativity and your personality.

The narrowing and restrictive nature of social media has depersonalized the interaction between businesses and consumers. If you want to boost your interaction and interactivity with your clients, then remember to embrace signs, posters, wall graphics, unique packaging, and other tangible materials whenever possible.

Despite its benefits, social media just can’t hope to match the time tested and proven effectiveness of the true personal touch that tangible marketing provides.