Tips for Printing Business Cards in Brisbane
by Ryan Smith, Owner / Operator Uniprint QLD
I have compiled a list of simple tips and hints, to help you avoid some of the common pitfalls when purchasing a new business card. Hopefully I can point you in the right direction by giving you the heads up on what to avoid and a few simple tips.
Business Cards Brisbane – Uniprint QLD
Working at Uniprint QLD as a Printer for business cards Brisbane QLD Australia I see a number of common questions, mistakes and misunderstandings. We are a Logan printer and our office is located at Yarrabilba QLD 4207, but this advice should be valid for most readers. The available printing technology and products are fairly consistent throughout most of the developed world.
Who will receive my Business card? And When, where, why…
Before deciding on the specifications or design for your artwork, I would recommend that you have a clear understanding of how and when you will use your business card. Also think about who you will give it to and where you will be at the time.
For example, some people will use their business card as a marketing tool in part of their sales process – canvassing is a common activity for many sales representatives who hand out their business cards to every contact they meet. Other people may only give their business cards out at meetings etc and will use much fewer cards than someone who is prospecting or canvassing regularly.
Many tradesman or mobile service technicians use their cards to quickly give a written quote amount or leave a note for their customers – These customers often choose to leave the back of the card un-laminated and sometimes include lines for hand written notes. I know several Real Estate sales people who leave their business cards with a hand written note as a personal touch for potential sellers they would like to meet etc.
Also consider the value of each customer you are trying to attract. This may also affect the type of business card you choose. For example a diamond salesman may choose a very expensive but impressive letter press business card with gold foiling – because for him it may be worth spending the extra money to position their product as a premium offering.
For a cleaning company who does residential bond cleans, they may want a cheap and professional business card, which they can afford to leave in every letterbox in the street when they complete a job.
Please check whether your Local Council has any laws around letterbox dropping if this is your plan.
What is the budget for my Business Cards?
Have a clear understanding of your budget, so that you know which options are within your means. Don’t fret if your budget is tight. CMYK Full colour business cards are now the cheapest option in most cases and allow your design to include an unlimited number of colours and photos or images.
If you are price conscious, I would recommend getting your business card artwork designed for CMYK, as most printers offer a very cost effective option on a 400gsm board with the option of matt or gloss cello glaze on one side or both.
Do I need CMYK or PMS spot colour printing for my Business Cards?
CMYK full colour printing are the most appropriate option for the vast majority of cases, but some designs will require PMS spot colours instead. CMYK printing allows for unlimited number of colours, photos or images but it also allows for printing in aggregated group runs. This is important, because it allows printers in Brisbane to provide premium quality business cards at much cheaper rate, especially for small orders of cards for 1 or 2 staff members.
PMS printing allows for exact colour matching, specialty stocks and achieves certain colours which CMYK cannot achieve, such as metallic silver, some rich Blues, & vibrant oranges, but can be expensive (especially for small orders) and also has its own limitations. In some cases PMS spot colour is actually the cheapest or only option, such as envelope printing, invoice books, single colour letterheads etc.
How can I keep the branding consistent across my business cards, Letterheads, Brochures etc?
Ideally I would recommend having your graphic designer create a style guide, which provides future designers with your font types, colours and a theme to follow for business stationary and marketing material items. This helps build brand consistency, so that your customers instantly recognise your companies branding at a glance. If you don’t have a style guide, I would at least urge you to consider using the same designer to create all of your Stickers, magnets, letterheads, banners, envelopes, business cards etc. This should help provide some branding consistency across your printed collateral.
Should my business card art work be created by my printer or a separate designer?
This is a tough question… I would recommend finding a printer who has a qualified designer working for them or with them closely. I believe it is important to ensure that your design is created with your priorities around cost of production etc in mind. Some designers just will add as many different processes as possible to ‘stand out’, without taking into the production process or how much this is increasing their clients print costs.
While added processes like spot uv, pms spot colours, foiling and die-cutting have their place, I think it is ‘lazy design’ to only stand out because of these added bells and whistles. A good design can be simple and cost effective to print, but also stand out from the crowd.
On the other side of the coin, be wary of a printer who will create your design for free… This basically implies that they are not qualified graphic designers and do not value the design as a process or a skill in itself. Spend a little money on your design to make sure you get a business card that you really love and exceed your expectations.
There are some free business card templates available around the interwebs, but I would only suggest to even consider using these if there is no way you can afford a personalised design by a professional graphic designer. www.brother.com/creativecenter/en_us/business/businesscard/
Remember that a fantastic printer cannot make an average design any better. Good printing starts with good design.