The Marketing Lab Ltd (UK)

Saint George's Street, Hebden Bridge, West Yorkshire HX7, UK
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In a nutshell:

– We build websites that deliver

– We provide geeks for hire

– Using our Mercury platform we provide a unique combination of web technology & marketing methodology that delivers a greater return on your online marketing spend

 

Mercury - Intelligent Digital Marketing

What is Mercury Intelligent Digital Marketing?

Our unique offering is our web marketing platform:

Mercury Intelligent Digital Marketing (IDM) is a unique combination of web technology & methodology that delivers a greater return on your marketing spend.

Mercury IDM:
The Technology

Mercury IDM is a web platform that allows marketers to deliver a highly tailored website journey to customers through segmentation. As a result, the platform provides a scientific solution to guarantee conversion rate improvement through side-by-side testing within those segments.

Why Segment?

Dividing visitors into segments to provide custom visitor journeys based on demographics, sales stages, traffic source or any other appropriate criteria. This allows the marketer to break through the conversion rate “glass ceiling” of a one-size-fits-all approach by delivering the right message to the right people at the right time. Some people simply call this “marketing”!

Why Test?

Testing allows the marketer to measure the impact on conversion rates caused by the changes to the website. This can be anything from simply changing the colour of a button to altering the entire journey.

Why Side-by-Side Test?

By testing alternatives, side-by-side testing balances the effect of changes in the wider environment, such as interest rates or the weather, that would otherwise invalidate your test results.

Mercury IDM:
The Methodology

Mercury IDM is also a methodology (a process) that, when used iteratively, allows the marketer to consistently and repeatedly improve conversion rates on their Mercury IDM-driven web site.

To find out more call us on 0844 870 9235

 

 


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Address Saint George's Street, Hebden Bridge, West Yorkshire HX7, UK
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