Privacy Policy

Who we are

Our website address is:

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


Who we share your data with

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Newsletter Subscribers: Email addresses are managed and stored by This is their privacy policy…

ReachMail is an email service provider. Our customers are businesses and organizations that use the ReachMail tool to send email marketing messages. ReachMail only allows customers to upload email lists of their customers who have given permission to the customer to send them email. ReachMail only sends messages to email addresses at the direction of our customers. ReachMail does not share, trade or sell email addresses and only maintains email addresses at the direction of our customers. If a customer terminates their account ReachMail will delete all addresses.

ReachMail is committed to the highest standards of Privacy and maintains a strict Anti-Spam policy.

If you have had trouble removing yourself from a list sent via ReachMail using the opt-out link provided in the email, please FORWARD the message directly to rem@reachmail.comand we will promptly remove you.The email must be forwarded, otherwise we will not know from which mailing list it originated. If you no longer have this email, please provide as much detail as possible, so we can identify the source of the mailing.

We do not tolerate spam and refuse to work with clients who blatantly send messages to recipients who have not clearly expressed an interest in receiving emails from our clients. We take issues of email abuse very seriously. If you feel that you have been subjected to spam sent using ReachMail’s services, please email abuse@reachmail.comand we will investigate the matter promptly, including the complete removal of your name from the client(s) lists in question.

ReachMail complies with the General Data Protection Regulation (GDPR), a regulation in EU law on data protection and privacy for all individuals within the European Union (EU). Any ReachMail customer, sending to, or on behalf of any individual with the EU is also bound by the GDPR as detailed in the ReachMail GDPR Data Processing Addendum.

ReachMail Inc. complies with the EU-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. ReachMail Inc. has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit

In compliance with the EU-US Privacy Shield Principles, ReachMail Inc. commits to resolve complaints about your privacy and our collection or use of your personal information.The type of data ReachMail collects includes name, email address, ip location, company name and telephone number. The purpose is to identify and communicate with our customers. Information is self reported by the customer except with IP location.

European Union individuals with inquiries or complaints regarding this privacy policy should first contact ReachMail Inc. at:

ReachMail Inc.
Attn: John Murphy
Privacy Manager
300 W Adams St
Suite 612
Chicago, IL 60603

Telephone: 312-229-0110

ReachMail does not share customer information with third parties. Information is shared internally to provide customer support only.

EU individuals have the right to access; correct; or delete their personal data.

An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data, should direct his query to the Privacy Manager. If requested to remove data, we will respond within a reasonable timeframe

ReachMail Inc. has further committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgement of your complaint, or if your complaint is not satisfactorily addressed, please visit more information and to file a complaint.

Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration may be available before a Privacy Shield Panel.

ReachMail is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC)

We may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

In cases of onward transfer to third parties of data of EU individuals received pursuant to the EU-US Privacy Shield, ReachMail is potentially liable.

Client Data Policy

Your recipient lists are stored on a secure ReachMail server. We do not, under any circumstances, steal your lists, contact people on your lists, market to people on your lists, sell your lists, or share your lists with any other party, except as required by law or, regarding contacting, except in response to a complaint or other communication directly from an individual on one of your lists. Only carefully selected, authorized personnel have access to view Distribution Lists. We do not hold your lists hostage. We do not make it difficult for you to reclaim them. You may export (download) your lists from ReachMail at any time so long as we have a copy. We will use and disclose the information in your Distribution Lists only for one or more of the following purposes:

  1. To help enforce compliance with our Terms of Use and applicable law including, but not limited to, helping to create white lists and black lists, to develop and test algorithms, heuristics and other methods and tools for detecting violations, and to apply those methods and tools.
  2. To bill and collect sums owed to us.
  3. To protect the rights and safety ofus and our employees, Members, owners, officers and others.
  4. To meet legal requirementssuch as complying with court orders and valid subpoenas.
  5. To prosecute and defenda court, arbitration or similar proceeding.
  6. To support and improve the services we offerincluding adding features and providing benchmarking and other comparison information based on aggregating and analyzing data.
  7. To transfer your informationin the event of the sale of all, or substantially all, of the assets of our business to a third-party or in the event of a merger, consolidation or acquisition. However, in such event, any acquirer will be subject to our obligations under this Privacy Policy.
  8. To provide information received hereunder to representatives and adviserssuch as attorneys and accountants to help us comply with legal and other requirements.
  9. To provide customer support and obtain feedbackabout our Services, but only for and from the Member whose Personal Information and User Data are being used.

Abandoned accounts

As a further measure against unauthorized access to account data and to more completely insure ReachMail’s system integrity, any account which remains inactive for 7 months will be purged from the system. Periods of inactivity are measured from the last login date. Purges will include all account data including mailings, lists, users, and reports. Accounts that have been purged cannot be restored.

Email Recipient Policy

Email is sent only to lists that have been warranted to us to be composed of opted-in subscribers of our clients. Any e-mail recipient may request at any time to be removed from those lists, and we will comply with that request within one business day. In addition, we will thoroughly investigate any allegations made by e-mail recipients relating to unsolicited e-mail.

Subscriber Privacy

Data Collection: ReachMail allows customers to collect subscriber data only if that data is collected using legitimate opt-in methods-that is, the recipient actively entered their email into the customer’s signup form, or the email came from an existing customer database.

Use of purchased lists is prohibited.

Confirmed Opt-In Process: When we host the subscription process for a client, this process is a confirmed opt-in. This means that after a person requests becoming a subscriber initially, they will receive a confirmation that they must respond to in order for a subscription to become valid.

Anti-Spam Statement

Spam is jeopardizing the future of email marketing and we are adamantly opposed to the practice of sending spam. ReachMail practices permission-based e-marketing techniques and does not send spam or work with companies who do so.


Any individual or client who is suspected of abusing ReachMail services may be canceled at anytime. There will be no refunds to any monies paid for services. Abuse can be measured by subscriber feedback or by ReachMail’s own internal auditing methods.

Security Statement

Along with privacy, security is of utmost importance at ReachMail. Therefore, substantial investments have been made in ReachMail’s technology platform including high-end servers and hosting, database applications, and security technologies.

To protect your information, our credit card processing vendor uses the latest 128-bit Secure Socket Layer (SSL) technology for secure transactions. In addition, our vendor is certified as compliant with card association security initiatives, such as the Visa Cardholder Information Security and Compliance (CISP), MasterCard®(SDP), and Discovery Information Security and Compliance (DISC).

ReachMail accounts require a username and password to log in. When you’re finished using ReachMail, please click the “log out” link in the top right corner of your screen, to prevent someone from using your computer to access your account. You must keep your username and password secure and not disclose it to a third party.

Due to the sensitive nature of your Distribution Lists, we do not re-send forgotten passwords. Users must follow online instructions to reset their passwords if they forget them.

Account passwords are encrypted. We cannot see your passwords. We can only reset them.

Notice of Breach of Security

Nobody is safe from hackers these days. ReachMail will notify you, as soon as possible, if a breach in security results in an unauthorized intrusion into our system which materially affects you or people on your Distribution Lists, and will subsequently report the corrective action taken in response to the intrusion.

This Data Processing Addendum (“DPA”), to the ReachMail privacy policy found at be binding upon the execution of any email campaign whereby any data controller, an organization that collects data from EU residents, or processor, an organization that processes data on behalf of the data controller or the data subject is based in the EU or customer is based in the EU and shall be effective on the date both parties execute the insertion order. All capitalized terms not defined in this DPA shall have the meanings set forth in the Agreement.

    1. Definitions

“Affiliate”means an entity that directly or indirectly Controls, is Controlled by or is under common Control with an entity.

“Agreement”means ReachMail’s Terms of Use, which govern the provision of the Services to Customer, as such terms may be updated by ReachMail from time to time.

“Control”means an ownership, voting or similar interest representing fifty percent (50%) or more of the total interests then outstanding of the entity in question. The term “Controlled”shall be construed accordingly.

“Customer Data”means any Personal Data that ReachMail processes on behalf of Customer as a Data Processor in the course of providing Services, as more particularly described in this DPA.

“Data Protection Laws”means all data protection and privacy laws applicable to the processing of Personal Data under the Agreement, including, where applicable, EU Data Protection Law.

“Data Controller”means an entity that determines the purposes and means of the processing of Personal Data.

“Data Processor”means an entity that processes Personal Data on behalf of a Data Controller.

“EU Data Protection Law”means (i) prior to 25 May 2018, Directive 95/46/EC of the European Parliament and of the Council on the protection of individuals with regard to the processing of Personal Data and on the free movement of such data (“Directive”) and on and after 25 May 2018, Regulation 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of Personal Data and on the free movement of such data (General Data Protection Regulation) (“GDPR”); and (ii) Directive 2002/58/EC concerning the processing of Personal Data and the protection of privacy in the electronic communications sector and applicable national implementations of it (as may be amended, superseded or replaced).

“EEA”means, for the purposes of this DPA, the European Economic Area, United Kingdom and Switzerland.

“Group”means any and all Affiliates that are part of an entity’s corporate group.

“Personal Data”means any information relating to an identified or identifiable natural person.

“Privacy Shield”means the EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield Framework self-certification program operated by the U.S. Department of Commerce and approved by the European Commission pursuant to Decision C(2016)4176 of 12 July 2016 and by the Swiss Federal Council on January 11, 2017 respectively.

“Privacy Shield Principles”means the Privacy Shield Principles (as supplemented by the Supplemental Principles) contained in Annex II to the European Commission Decision C(2016)4176 of 12 July 2016 (as may be amended, superseded or replaced).

“Processing”has the meaning given to it in the GDPR and “process”, “processes”and “processed”shall be interpreted accordingly.

“Security Incident”means any unauthorized or unlawful breach of security that leads to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of or access to Customer Data.

“Services”means any product or service provided by ReachMail to Customer pursuant to the Agreement.

“Sub-processor”means any Data Processor engaged by ReachMail or its Affiliates to assist in fulfilling its obligations with respect to providing the Services pursuant to the Agreement or this DPA. Sub-processors may include third parties or members of the ReachMail Group.

    1. Relationship with the Agreement

2.1 The parties agree that DPA shall replace any existing DPA the parties may have previously entered into in connection with the Services.

2.2 Except for the changes made by this DPA, the Agreement remains unchanged and in full force and effect. If there is any conflict between this DPA and the Agreement, this DPA shall prevail to the extent of that conflict.

2.3 Any claims brought under or in connection with this DPA shall be subject to the terms and conditions, including but not limited to, the exclusions and limitations set forth in the Agreement.

2.4 Any claims against ReachMail or its Affiliates under this DPA shall be brought solely against the entity that is a party to the Agreement. In no event shall any party limit its liability with respect to any individual’s data protection rights under this DPA or otherwise. Customer further agrees that any regulatory penalties incurred by ReachMail in relation to the Customer Data that arise as a result of, or in connection with, Customer’s failure to comply with its obligations under this DPA or any applicable Data Protection Laws shall count toward and reduce ReachMail’s liability under the Agreement as if it were liability to the Customer under the Agreement.

2.5 No one other than a party to this DPA, its successors and permitted assignees shall have any right to enforce any of its terms.

2.6 This DPA shall be governed by and construed in accordance with governing law and jurisdiction provisions in the Agreement, unless required otherwise by applicable Data Protection Laws.

    1. Scope and Applicability of this DPA

3.1 This DPA applies where and only to the extent that ReachMail processes Customer Data that originates from the EEA and/or that is otherwise subject to EU Data Protection Law on behalf of Customer as Data Processor in the course of providing Services pursuant to the Agreement.

3.2 Part A (being Section 4 – 8 (inclusive) of this DPA, as well as Annexes A and B of this DPA) shall apply to the processing of Customer Data within the scope of this DPA from the Effective Date.

3.3 Part B (being Sections 9-12 (inclusive) of this DPA) shall apply to the processing of Customer Data within the scope of the DPA from and including 25th May 2018. For the avoidance of doubt, Part B shall apply in addition to, and not in substitution for, the terms in Part A.

Part A: General Data Protection Obligations

    1. Roles and Scope of Processing

4.1 Role of the Parties.As between ReachMail and Customer, Customer is the Data Controller of Customer Data, and ReachMail shall process Customer Data only as a Data Processor acting on behalf of Customer.

4.2 Customer Processing of Customer Data.Customer agrees that (i) it shall comply with its obligations as a Data Controller under Data Protection Laws in respect of its processing of Customer Data and any processing instructions it issues to ReachMail; and (ii) it has provided notice and obtained (or shall obtain) all consents and rights necessary under Data Protection Laws for ReachMail to process Customer Data and provide the Services pursuant to theAgreement and this DPA.

4.3 ReachMail Processing of Customer Data.ReachMail shall process Customer Data only for the purposes described in this DPA and only in accordance with Customer’s documented lawful instructions. The parties agree that this DPA and the Agreement set out the Customer’s complete and final instructions to ReachMail in relation to the processing of Customer Data and processing outside the scope of these instructions (if any) shall require prior written agreement between Customer and ReachMail.

4.4 Details of Data Processing

(a) Subject matter:The subject matter of the data processing under this DPA is the Customer Data.

(b) Duration:As between ReachMail and Customer, the duration of the data processing under this DPA is until the termination of the Agreement in accordance with its terms.

(c) Purpose:The purpose of the data processing under this DPA is the provision of the Services to the Customer and the performance of ReachMail’s obligations under the Agreement (including this DPA) or as otherwise agreed by the parties.

(d) Nature of the processing:ReachMail provides an email service, automation and marketing platform and other related services, as described in the Agreement.

(e) Categories of data subjects:Any individual accessing and/or using the Services through the Customer’s account (“Users”); and any individual: (i) whose email address is included in the Customer’s Distribution List; (ii) whose information is stored on or collected via the Services, or (iii) to whom Users send emails or otherwise engage or communicate with via the Services (collectively, “Subscribers”).

(f) Types of Customer Data:

(i) Customer and Users:identification and contact data (name, address, title, contact details, username); financial information (credit card details, account details, payment information); employment details (employer, job title, geographic location, area of responsibility);

(ii) Subscribers:identification and contact data (name, date of birth, gender, general, occupation or other demographic information, address, title, contact details, including email address), personal interests or preferences (including purchase history, marketing preferences and publically available social media profile information); IT information (IP addresses, usage data, cookies data, online navigation data, location data, browser data); financial information (credit card details, account details, payment information).

4.5 Notwithstanding anything to the contrary in the Agreement (including this DPA), Customer acknowledges that ReachMail shall have a right to use and disclose data relating to the operation, support and/or use of the Services for its legitimate business purposes, such as billing, account management, technical support, product development and sales and marketing. To the extent any such data is considered Personal Data under Data Protection Laws, ReachMail is the Data Controller of such data and accordingly shall process such data in accordance with the ReachMail Privacy Policy and Data Protection Laws.

4.6 Tracking Technologies.Customer acknowledges that in connection with the performance of the Services, ReachMail employs the use of cookies, unique identifiers, web beacons and similar tracking technologies (“Tracking Technologies”). Customer shall maintain appropriate notice, consent, opt-in and opt-out mechanisms as are required by Data Protection Laws to enable ReachMail to deploy Tracking Technologies lawfully on, and collect data from, the devices of Subscribers.

    1. Subprocessing

5.1 Authorized Sub-processors.Customer agrees that ReachMail may engage Sub-processors to process Customer Data on Customer’s behalf. The Sub-processors currently engaged by ReachMail and authorized by Customer are listed in Annex A.

5.2 Sub-processor Obligations.ReachMail shall: (i) enter into a written agreement with the Sub-processor imposing data protection terms that require the Sub-processor to protect the Customer Data to the standard required by Data Protection Laws; and (ii) remain responsible for its compliance with the obligations of this DPA and for any acts or omissions of the Sub-processor that cause ReachMail to breach any of its obligations under this DPA.

    1. Security

6.1 Security Measures.ReachMail shall implement and maintain appropriate technical and organizational security measures to protect Customer Data from Security Incidents and to preserve the security and confidentiality of the Customer Data, in accordance with ReachMail’s security standards.

6.2 Updates to Security Measures.Customer is responsible for reviewing the information made available by ReachMail relating to data security and making an independent determination as to whether the Services meet Customer’s requirements and legal obligations under Data Protection Laws. Customer acknowledges that the Security Measures are subject to technical progress and development and that ReachMail may update or modify the Security Measures from time to time provided that such updates and modifications do not result in the degradation of the overall security of the Services purchased by the Customer.

6.3 Customer Responsibilities.Notwithstanding the above, Customer agrees that except as provided by this DPA, Customer is responsible for its secure use of the Services, including securing its account authentication credentials, protecting the security of Customer Data when in transit to and from the Services and taking any appropriate steps to securely encrypt or backup any Customer Data uploaded to the Services.

    1. Security Reports and Audits

7.1 Customer acknowledges that ReachMail is regularly audited against SSAE 16 and PCI standards by independent third party auditors and internal auditors, respectively. Upon request, ReachMail shall supply (on a confidential basis) a summary copy of its audit report(s) (“Report”) to Customer, so that Customer can verify ReachMail’s compliance with the audit standards against which it has been assessed, and this DPA.

7.2 ReachMail shall also provide written responses (on a confidential basis) to all reasonable requests for information made by Customer, including responses to information security and audit questionnaires that are necessary to confirm ReachMail’s compliance with this DPA, provided that Customer shall not exercise this right more than once per year.

    1. International Transfers

8.1 Data center locations.ReachMail may transfer and process Customer Data anywhere in theworld where ReachMail, its Affiliates or its Sub-processors maintain data processing operations. ReachMail shall at all times provide an adequate level of protection for the Customer Data processed, in accordance with the requirements of Data Protection Laws.

8.2 Privacy Shield.To the extent that ReachMail processes any Customer Data protected by EU Data Protection Law under the Agreement and/or that originates from the EEA, in a country that has not been designated by the European Commission or Swiss Federal Data Protection Authority (as applicable) as providing an adequate level of protection for Personal Data, the parties acknowledge that ReachMail shall be deemed to provide adequate protection (within the meaning of EU Data Protection Law) for any such Customer Data by virtue of having self-certified its compliance with Privacy Shield. ReachMail agrees to protect such Personal Data in accordance with the requirements of the Privacy Shield Principles. If ReachMail is unable to comply with this requirement, ReachMail shall inform Customer.

8.3 Alternative Transfer Mechanism.The parties agree that the data export solution identified in Section 8.2 shall not apply if and to the extent that ReachMail adopts an alternative data export solution for the lawful transfer of Personal Data (as recognized under EU Data Protection Laws) outside of the EEA (“Alternative Transfer Mechanism”), in which event, the Alternative Transfer Mechanism shall apply instead (but only to the extent such Alternative Transfer Mechanism extends to the territories to which Personal Data is transferred).

Part B: GDPR Obligations from 25 May 2018

    1. Additional Security

9.1 Confidentiality of processing.ReachMail shall ensure that any person who is authorized by ReachMail to process Customer Data (including its staff, agents and subcontractors) shall be under an appropriate obligation of confidentiality (whether a contractual or statutory duty).

9.2 Security Incident Response.Upon becoming aware of a Security Incident, ReachMail shall notify Customer without undue delay and shall provide timely information relating to the Security Incident as it becomes known or as is reasonably requested by Customer.

    1. Return or Deletion of Data

10.1 Upon termination or expiration of the Agreement, ReachMail shall (at Customer’s election) delete or return to Customer all Customer Data (including copies) in its possession or control, save that this requirement shall not apply to the extent ReachMail is required by applicable law to retain some or all of the Customer Data, or to Customer Data it has archived on back-up systems, which Customer Data ReachMail shall securely isolate and protect from any further processing, except to the extent required by applicable law.

    1. Cooperation

11.1 The Services provide Customer with a number of controls that Customer may use to retrieve, correct, delete or restrict Customer Data, which Customer may use to assist it in connection with its obligations under the GDPR, including its obligations relating to responding to requests from data subjects or applicable data protection authorities. To the extent that Customer is unable to independently access the relevant Customer Data within the Services, ReachMail shall (at Customer’s expense) provide reasonable cooperation to assist Customer to respond to any requests from individuals or applicable data protection authorities relating to the processing of Personal Data under the Agreement. In the event that any such request is made directly to ReachMail, ReachMail shall not respond to such communication directly without Customer’s prior authorization, unless legally compelled to do so. If ReachMail is required to respond to such a request, ReachMail shall promptly notify Customer and provide it with a copy of the request unless legally prohibited from doing so.

11.2 If a law enforcement agency sends ReachMail a demand for Customer Data (for example, through a subpoena or court order), ReachMail shall attempt to redirect the law enforcement agency to request that data directly from Customer. As part of this effort, ReachMail may provide Customer’s basic contact information to the law enforcement agency. If compelled to disclose Customer Data to a law enforcement agency, then ReachMail shall give Customer reasonable notice of the demand to allow Customer to seek a protective order or other appropriate remedy unless ReachMail is legally prohibited from doing so.

11.3 To the extent ReachMail is required under EU Data Protection Law, ReachMail shall (at Customer’s expense) provide reasonably requested information regarding the Services to enable the Customer to carry out data protection impact assessments or prior consultations with data protection authorities as required by law.

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